a new connectivity management platform to increase usability, task completion and accessibility
Designing's Athalos connectivity management platform from scratch - A web-application for the management of international SIM(s) for internal operations and external operations.
(Thumbnail shows updated UI snippets reflecting an improved interface)
Role
Sole UX Designer
Employer
Athalos Global Services
Platform
Web-App
Duration
2 Months
Leveling up from a mediocre third party platform
Athalos currently relies on a third-party connectivity management platform to handle their extensive inventory of international SIMs. However, this solution doesn't adequately meet the needs of the company and its users. As a result, Athalos intends to develop its own white-label platform, enabling various stakeholders to efficiently manage their SIMs. And this is an opportunity to elevate the experience for the company and its users.
Various stakeholders are having difficulties navigating through the platform
Initially, the connectivity management platform was overloaded with technical jargon, appearing primarily tailored to tech-savvy telecom developer audience. This led to confusion and a vague user experience for various stakeholders. Furthermore, Athalos intends to utilize this platform both internally for their own management needs and externally for their user base
The initial third-party platform
Managing SIMs was unclear
Designing a dynamic connectivity management platform
I conducted research and stakeholder interviews to gain insight into the diverse requirements across different user groups. Through multiple brainstorming sessions, our team decided to develop a platform capable of adapting to individual users, recognizing that each stakeholder has unique needs and expectations
Early overview of the platform
Early wireframes of the project
Showing the information that matters
The OneWorldNumber home screen displays information that matters to the user. Through guerilla research involving various stakeholders, I've identified specific requirements for each user group. Consequently, I've designed a platform tailored uniquely to each user's needs.
Easy SIM management and Overview
The SIM management screen is now straightforward and user-friendly. Initially, this screen was cluttered with unnecessary information and had a confusing workflow. To adress this, I've redesigned it to enhance visual hierarchy, streamline processes, and simplify the overall task flow.
Get notified at critical moments and customize your notifications
By notifying users, we keep users informed in real-time, highlight important updates, and simplify task management. They reduce cognitive load by directing attention to critical actions, enhance engagement through personalized alerts, and ultimately create a smoother, more efficient user experience
I designed and validated the MVP. Further development was paused due to funding constraints. During multiple design iterations, I identified the following insights:
Stakeholder feedback
Stakeholders responded positively, noting that the new design felt clearer and more satisfying to use.
User Testing
Task-based user testing showed that participants were able to complete key flows without friction, indicating that the redesign effectively addressed the initial problems.
Key Learnings
Strategic Thinking
I connected UX decisions to product growth and user retention, moving beyond usability to focus on outcomes, impact, and long-term value.
Resilience & Adaptability
Working in a highly dynamic environment, I navigated ambiguity and last-minute changes while staying solution-focused and effective.
Growth Under Pressure
Operating consistently outside my comfort zone accelerated my development, strengthening both my design judgment and execution speed.
Communicating Design Decisions
I regularly presented and defended design decisions to non-design stakeholders, sharpening my ability to communicate rationale with clarity and confidence.
End-to-End Ownership
In a startup environment with limited time, budget, and resources, I owned the full design process; from research and wireframing to UI design and testing. Prioritizing what mattered most under tight deadlines.
More projects?
UX Designer focused on usable, feasible products
Designing with implementation in mind.
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