From complex telecom tool to an intuitive platform.
Designing Athalos's connectivity management platform from scratch.
(Thumbnail shows updated UI snippets reflecting an improved interface)
Role
Sole UX Designer
Employer
Athalos Global Services
Platform
Web-App
Duration
Fast-paced (Strict startup budget & tight deadlines)
Replacing a frustrating, developer-centric tool for everyday users
Athalos relied on a third-party platform to manage an extensive inventory of international SIMs. The core issue was that the interface was built strictly for telecom engineers. It was cluttered with irrelevant data and heavy technical jargon. When non-technical stakeholders, including our own CEO, struggled to navigate the tool, simple tasks like activating a SIM or checking data usage became frustrating and time-consuming puzzles.
Delivering a validated, white-label MVP under strict startup constraints
We needed to design our own intuitive, white-label platform that could be used effortlessly by both our internal team and our external customer base. The catch? With limited startup funding and tight deadlines, I had to work incredibly fast as the sole designer to take this complex problem from messy ideation to a validated MVP
The initial third-party platform
Managing SIMs was unclear
Designing a dynamic connectivity management platform
I conducted research and stakeholder interviews to gain insight into the diverse requirements across different user groups. Through multiple brainstorming sessions, our team decided to develop a platform capable of adapting to individual users, recognizing that each stakeholder has unique needs and expectations
Early overview of the platform
Early wireframes of the project
Showing the information that matters
The OneWorldNumber home screen displays information that matters to the user. Through guerilla research involving various stakeholders, I've identified specific requirements for each user group. Consequently, I've designed a platform tailored uniquely to each user's needs.
Easy SIM management and Overview
The SIM management screen is now straightforward and user-friendly. Initially, this screen was cluttered with unnecessary information and had a confusing workflow. To adress this, I've redesigned it to enhance visual hierarchy, streamline processes, and simplify the overall task flow.
Get notified at critical moments and customize your notifications
By notifying users, we keep users informed in real-time, highlight important updates, and simplify task management. They reduce cognitive load by directing attention to critical actions, enhance engagement through personalized alerts, and ultimately create a smoother, more efficient user experience
Key Learnings & Outcomes
(I designed and validated the MVP. Further development was paused due to funding constraints, but the process yielded critical insights.)
Strategic Design
I learned to connect UX decisions directly to product growth and operational efficiency, moving beyond just "making things look good."
Resilience Under Pressure
Operating in a chaotic startup environment with tight deadlines forced me to navigate ambiguity and prioritize ruthlessly.
Defending Decisions
I successfully shifted stakeholders away from preference-based ("I think this looks cool") requests, using rapid prototypes to drive user-validated decisions.
End-to-End Ownership
From scrappy whiteboard research to high-fidelity Figma components, I owned the entire pipeline, proving I can ship functional products fast.
Product Designer focused on usable, feasible products
Designing with implementation in mind.
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