4 lessons I learned as the sole designer in a fast-moving startup:
With limited time and budget, I had to focus on what truly moved the product forward. These lessons now shape how I deliver impact under pressure.
Validate fast and keep iterating
I don’t wait for perfect research. I test, learn fast, and keep projects moving.
I don’t wait for perfect research. I test, learn fast, and keep projects moving.
Own the process, ship the work
Own the process, ship the work
I take the full responsibility from research to design
Deliver Impact within constraints
Deliver Impact within constraints
I prioritise what drives outcomes and trim everything else
I prioritise what drives outcomes and trim everything else
Decide with imperfect data
Decide with imperfect data
I make informed choices quickly and adjust when new insights appear.
I make informed choices quickly and adjust when new insights appear.